The Evolution of Bunnies By The Bay - A New Logo, Still the Same Glad Dreams

Since Krystal and Suzanne founded Bunnies By The Bay in 1986, we’ve been identified by our classic logo with the three carrot hill and scalloped edges. This logo has been the mark of our brand since the beginning and has identified us all around the world, from our storefronts to our packaging and catalogs. 

Our business has grown and evolved so much over the last 30 years, from creating one of kind collectible bunnies to expanding our offering in charming, cuddly gifts for babies & children of all ages. We are so grateful for the way our customers have embraced all of the creativity, hard work and passion that goes into our brand. We decided it was time that we evolve our brand to match the growth we’ve seen in our business.


Last year, we embarked on a journey to refresh our identity and spent a lot of time brainstorming and envisioning how our brand should evolve. It was important to us to keep the same sense of whimsy, creativity and wonder that has gotten us here while also breathing new life into our brand. We worked with some incredibly talented artists and designers to come up with a new identity and we are so excited to share it with you!

The brush stroke logo represents our artistic roots and the creativity and care it takes for each Bunnies By The Bay item to become a reality. And a sweet little bunny now accompanies our logo, with a carrot tucked under their arm as an offering of Glad Dreams to each person they encounter, as well as a tribute to our original three carrot logo.

It’s a simpler color palette and we believe it to be a more refined and modern representation of our brand while still keeping the spirit of the original. Our new look also means we will be updating the fonts and colors you see on our website, social media, marketing & more. 

We hope you love it as much as we do and would love to hear your thoughts! 

Over the next few months, you’ll see us gradually update our logo and branding in each place you can find it. This will take us a bit of time as Bunnies has traveled all over the world, so please be patient with our team as we take on this exciting new chapter and make it a reality!

Sending lots of bunny love to you and your families.

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