Welcome to Summerween: Because Halloween is Too Good to Wait
Here is your guide to the sweetest, spookiest mid-summer holiday - and the plush friends who make it magical!
Imagine the last lazy days of July. The fireflies are just starting to blink, popsicles are melting faster than you can eat them, and somewhere in the back of your child's mind, a tiny voice is already asking — "How many days until Halloween?"
If that sounds like your house, you are in very good company. And we have wonderful news: you don't have to wait.
Welcome to Summerween — the unofficial, absolutely joyful tradition of celebrating all things spooky and sweet right in the heart of summer. Think of it as Halloween's warm-weather preview party, where the candy corn comes out early, the stuffed bats get center stage, and the costume ideas start flowing before the school year even begins.
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How Did Summerween Come About?
Summerween didn't arrive with a press release or a marketing campaign. It grew organically — the way the best traditions always do — out of genuine, unbridled enthusiasm for a holiday that people simply can't get enough of.
The phrase gained real cultural traction in the mid-2010s, bubbling up through social media where Halloween devotees began sharing their summertime decorating, baking, and plush-collecting under the hashtag #Summerween. Pop culture gave it a loving nod, too — the animated series Gravity Falls features a beloved episode of the same name where the town celebrates Halloween in summer because they love the holiday so much that one October simply isn't enough.
That sentiment resonated with millions of families. Parents noticed their kids were pulling out Halloween bins in June. And we are here for it, what better way to pass the summer days than with creativity, dress play, and something that may seem not-s0-ordinary! Collectors realized their spooky stuffed animals deserved to be displayed year-round. Crafters started planning costumes months early. And slowly, naturally, Summerween became a real thing — a grassroots movement of people who believe that joy and imagination don't belong on a seasonal shelf.
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"We love Halloween so much, we celebrate it twice. Once in July, and once in October — and honestly, the summer version might be our favorite." |
Here at Bunnies By The Bay, that spirit feels deeply familiar. We were born in 1986 from a community coming together — from stories told to bring comfort and spark wonder. Our Halloween collection isn't just for October. These characters are friends for all seasons, full of personality and softness and the kind of gentle spookiness that delights rather than frightens.
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How to Celebrate Summerween
The beautiful thing about Summerween is that there are no rules — only possibilities. Here are some of our favorite ways to bring the magic to life this summer:
Don't Wait Until October 🎃
Life is short. Summer is shorter. Celebrate the things you love — spooky, sweet, or somewhere in between — whenever the mood strikes. Your Summerween crew is ready and waiting.